Project Management

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Textbook:
Pages : 477; Paperback;
210 X 275 mm approx.

Workbook:
Pages : 321; Paperback;
210 X 275 mm approx, Sample Applied Theory Questions
Sample Multiple Choice Questions (Online Quiz)

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Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Available only in INDIA

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<< Chapter 6

Market Analysis : Chapter 7

SUMMARY: Market and demand analysis are carried out by the project manager in the process of evaluating a project idea. There are six steps in the market and demand analysis: situational analysis and objectives specification, collection of data, market survey, market description, demand forecasting and market planning. The market and demand analysis helps the project manager to understand how the firm’s abilities can be synchronized with market requirements. Market analysis studies market needs and consumer preferences for a given project idea and demand analysis aims at calculating the aggregated demand for a particular product or service.

Chapter 6
Chapter 7 Overview
Chapter 8

Market Analysis - An Overview

Market and Demand Analysis

Situational Analysis and Objectives Specification

Collection of Data

Market Survey

Defining the Target Market
Selecting the Sample
Developing the Questionnair
Training the Surveyors
Recording the Information
Interpreting the Information

Market Description

Effective Demand
Breakdown of Demand, Price
Consumers Interest
Methods of Distribution
Sales Promotion
Supply and Competition
Government Policy

Demand Forecasting

Chain Ratio Technique
Consumption Level Technique
End Use Technique
Leading Indicator Technique
Econometric Technique

Uncertainties in Demand Forecasting

Techniques of Forecasting
Past and Present Market Data
Environmental Changes

Market Planning

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